Terms of Service

1. Definitions

2. Scope of Service

We provide the Services on a pay-as-you-go basis. All Services and Deliverables are bespoke to the instructions you supply.

Optional add-ons charged separately include, but are not limited to:

• Email review and optimisation for sales outreach.
• Tender and contract notice monitoring.
• Custom AI prompt engineering and workflow scripting.
• AI Voice Agent setup, call flow configuration, scripts, routing rules, alerts and workflow optimisation.

We do not provide legal, regulatory, financial or tax advice. Any guidance we give is general insight only.

3. Complimentary Trial

New Clients may receive one Complimentary Trial, such as a sample lead list, demonstration workflow or limited AI agent minutes, solely for evaluation.

• Trial Deliverables must not be resold, sublicensed or shared outside your organisation.
• We may refuse, limit or cancel a trial in cases of suspected abuse.

4. Ordering and Acceptance

Orders are placed through our web forms, secure portal, online checkout or by written confirmation. Your order is accepted only when we send a written confirmation or when payment clears, whichever is earlier.

We reserve the right to decline any order. If we do, any payment made is refunded promptly via the original method unless we are legally required to handle it differently.

5. Pricing and Payment

All prices are listed in U.S. dollars (USD $) and exclude sales tax, VAT or similar taxes unless stated otherwise.

Payment is taken up-front via Stripe or another payment method we make available. We do not store full card information.

Account credits, minutes, SMS usage, AI workflow usage and other usage-based charges are applied in USD. Credits are not bank deposits, stored-value accounts, cash balances or financial products. Credits have no cash redemption value and may be used only for eligible Services.

Fees become non-refundable once work commences, a workflow is configured, credits are added, minutes are used, usage is incurred or Deliverables are generated, due to the bespoke and usage-based nature of the Services.

Initiating a chargeback without giving us a reasonable opportunity to resolve an issue is a material breach of this Agreement.

6. Price Changes

We may change our pricing at any time. New prices apply only to orders, top-ups, renewals or usage placed after the updated prices are published or notified to you.

7. Delivery and Turnaround

Estimated delivery times are provided at checkout or in writing. These are estimates; time is not of the essence.

Deliverables are supplied electronically, for example through CSV, XLSX, PDF, email, dashboards, transcripts, online portals or direct integration.

8. Client Obligations

• Provide accurate, lawful and non-infringing instructions or data.
• Use Deliverables only for legitimate purposes and in compliance with all applicable laws, including the UK GDPR, Data Protection Act 2018 and PECR where applicable.
• Keep personal data we supply secure and confidential.
• Ensure that your own use of call recording, SMS, outbound calling, email outreach, lead generation and marketing complies with all laws that apply to you and your recipients.
• Do not reverse-engineer, scrape or otherwise attempt to derive source data beyond what we provide.

9. Data Compliance and Marketing Regulations

You are the data controller for any personal data contained in Deliverables or collected through your workflows and are solely responsible for its lawful processing.

You must maintain proof of consent or another lawful basis before sending unsolicited communications, placing outbound calls, sending SMS messages or processing personal data for marketing or sales purposes.

We supply data and outputs as-is and do not guarantee that a particular lawful basis will apply to your processing activities.

10. Data Accuracy and Disclaimers

We verify data and configuration at the point of supply where commercially reasonable, but cannot guarantee ongoing accuracy, call outcome accuracy, email deliverability, contact availability, calendar availability, third-party system availability or that contacts remain in the same role.

We do not guarantee specific business outcomes such as calls answered without issue, meetings booked, conversions, replies, revenue, cost savings or customer satisfaction.

Except as expressly stated, all warranties, conditions and terms implied by law are excluded to the fullest extent permitted.

11. Intellectual Property

We retain ownership of all methodologies, software, templates, frameworks, scripts, prompts, configurations, workflows, know-how and raw research.

Upon full payment, you receive a non-exclusive, non-transferable, worldwide licence to use Deliverables internally. You must not resell, sublicense, publicly post or redistribute Deliverables without our written permission.

12. Confidentiality

Each party must keep confidential all information marked confidential or reasonably understood to be confidential. This obligation survives termination for five years.

13. Data Security and Retention

We take commercially reasonable steps to protect project data, account data and workflow data using appropriate technical and organisational measures.

Data may be processed or stored using secure cloud infrastructure and trusted service providers. Non-personal research data is retained for up to six years; personal data is retained for no longer than necessary or as required by law.

You may request earlier deletion in writing unless retention is required by law, contract, dispute handling, fraud prevention, accounting, security or legitimate business record keeping.

14. Subcontracting and Third-Party Services

We may subcontract parts of the Services to vetted specialists or use trusted third-party providers bound by obligations no less protective than these Terms where appropriate.

We may use third-party providers, including Stripe for payment processing, OpenAI or similar AI service providers for AI-assisted functionality, hosting providers, communications providers, analytics providers and operational tooling.

We are not responsible for the content, accuracy, availability, policies, outages, delays, decisions or acts of third-party websites, tools, networks, payment processors, AI providers, communication providers or data sources referenced in or connected to the Services.

15. Support and Service Availability

Telephone support and AI-assisted intake may be available 24/7 on 0333 004 9247. Portal tickets are normally answered within five UK business days.

No specific uptime or service-level guarantee is provided unless expressly agreed in writing, but we take commercially reasonable steps to maintain continuous availability.

16. Cancellation and Refund

You may cancel an order before work starts for a full refund via the original payment method where reasonably possible.

Once work has begun, a workflow has been configured, a demonstration has been prepared, credits have been added, minutes have been used, usage has been incurred, or Deliverables have been generated, fees are non-refundable except where required by law or expressly approved by us in writing.

Unused credits or minutes may roll over where the relevant plan or published pricing states this, but they have no cash redemption value and are not refundable unless required by law or expressly approved by us in writing.

Because our model is pay-as-you-go with no minimum commitment unless otherwise agreed, you may simply choose not to place further orders or top-ups.

17. Indemnity

You agree to indemnify and hold harmless Business Support Buddy, its directors, officers, employees and subcontractors from any claims, losses, costs, liabilities and expenses, including reasonable legal fees, arising out of or related to:

• Your breach of these Terms.
• Your misuse of the Deliverables or Services.
• Your infringement of any intellectual-property, privacy, publicity, data protection or other rights.
• Any unlawful, misleading, harmful, non-compliant or unauthorised calling, recording, SMS, email, marketing, outreach or data processing activity.

18. Limitation of Liability

Nothing in these Terms limits liability for death, personal injury caused by negligence, fraud or any liability that cannot legally be limited.

Subject to paragraph 1, our aggregate liability in any 12-month period is limited to the total fees you have paid to us in that period.

We are not liable for indirect or consequential loss, loss of profit, revenue, business opportunity, goodwill, data, anticipated savings, failed leads, missed calls, missed appointments, failed communications, third-party outages or third-party processing delays.

19. Force Majeure

Neither party is liable for delay or failure to perform caused by events beyond its reasonable control, including natural disasters, power failure, internet disruption, telecommunications failure, third-party service outage, civil unrest, industrial disputes, regulatory change or government action.

20. Amendments

We may update these Terms to reflect changes in our business, legal requirements, pricing, technology, services or best practice.

Material changes will be announced on the Site and take effect 30 days after posting unless required sooner by law. Your continued use of the Services after the effective date constitutes acceptance of the revised Terms.

21. Assignment and Novation

You may not assign or transfer any rights or obligations under this Agreement without our prior written consent. We may assign or transfer our rights and obligations to a successor entity as part of a merger, acquisition, sale, restructuring or business transfer.

22. Severability

If any provision of these Terms is found to be invalid or unenforceable, that provision will be severed and the remainder will continue in full force and effect.

23. Waiver

No failure or delay by either party to exercise any right or remedy under these Terms will constitute a waiver of that right or remedy.

24. Entire Agreement

This Agreement constitutes the entire understanding between the parties and supersedes all prior discussions, representations and agreements relating to the subject matter.

25. Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction to settle any dispute arising out of or in connection with this Agreement.